Marketing Your Casino to Millennials and Gen Z

Despite their opulent surroundings and neon signs, casinos operate on a bedrock of mathematics designed to slowly bleed patrons of all their winnings. It’s a system that even the most mathematically inclined minds haven’t been able to crack, and one that casino managers can use to their advantage with some tried-and-true marketing strategies.

For starters, a casino’s reputation is built on its gaming offerings. It’s why you’ll see that casinos carry the highest-quality games from industry leaders like NetEnt and Amatic. Those partnerships add to a casino’s image and help them attract more players.

Another aspect of a casino’s reputation is how they promote their gaming options, and it all comes down to the types of incentives offered to gamblers. From free spectacular entertainment to transportation and living quarters, casinos offer high-rollers countless inducements that keep them coming back for more.

The casino industry’s latest gimmicks, however, are aimed at attracting and retaining millennials and Gen Z. These strategies include elevated food and entertainment options, a focus on mobile gaming, and online components for floor games.

Those new marketing tactics are sure to make your casino a hot spot for event planners looking for a venue for group meetings and events. To reach those groups, consider a search engine marketing solution like Cvent’s Competitive Market Ads. They provide your casino with prominent exposure in search ads when event planners are searching for hotels in similar or sister markets—the perfect time to earn group business.