A casino is a place where champagne glasses clink, and tourists and locals mingle. People are there to try their luck at gambling, but it’s just as much about socializing with friends and family. Casinos create a manufactured feeling of euphoria that keeps patrons coming back.
For years, casinos have used demographics like age and income to understand their audience. While these are useful pieces of information, it’s important to understand what motivates each individual to visit a casino and why they choose it over another destination. To accomplish this, use the “jobs to be done” framework to analyze the true motivations of your potential customers. For example, a group of women may visit your casino as part of a bachelorette party. They’re “hiring” you to provide a fun and relaxed atmosphere that has a good mix of entertainment, gaming, food and drink.
Casinos are also a great place to host large events like weddings, conferences, business retreats, and group lunches. Optimize your content for keywords that highlight your event offerings and utilize search ads to target planners when they’re looking to book these types of events.
Comps, or free goods and services, are a big draw for players at many casinos. These can include everything from hotel rooms and dinners to show tickets and limo service. In order to get the most out of your casino experience, be sure to check in with a host or someone at the information desk and learn how you can earn comps.