Casino is a place where champagne glasses clink, locals and tourists mingle, and there’s an intoxicating energy you can feel all around. From the dazzling lights to the sound of clinking slots, casinos have an undeniable allure that entices gamblers and non-gamblers alike.
Many casinos rely on the fact that they make customers feel good about themselves, which can be difficult for marketers to replicate outside of Vegas and Atlantic City. Casinos often offer more than gambling, including food and entertainment options, luxurious hotel offerings, cutting-edge technology, and event and meeting spaces. In order to maximize their appeal, it’s important for marketing strategies to reflect and promote these additional amenities and services, while focusing on the key emotions that drive consumer behavior.
Gambling is often associated with feelings of excitement, elation, and even euphoria. This is fueled by the adrenaline rush of games of chance, as well as the hope that one can leave with bulging pockets. Casinos can also be a fun and social experience, which can encourage people to spend more money on gaming.
Because consumers almost always trust each other more than they do brands, it’s important for casinos to capitalize on word of mouth and referral marketing. Displaying positive reviews and video testimonials from happy guests can go a long way in building trust. Additionally, using location-based strategies like beacons and proximity marketing can help casinos attract more foot traffic by promoting their unique amenities and events to nearby consumers.