Don’t Play at a Casino


Underneath the flashing lights and free cocktails, casinos are engineered to slowly bleed their patrons of cash. For years, mathematically inclined minds have tried to turn the tables by harnessing their knowledge of probability and game theory to exploit weaknesses in a rigged system. But ultimately, there is only one way to beat a casino: don’t play.

Many people who enter a casino do so for the experience, and the casino works hard to deliver that experience through visual design, edgy music, and entertainment. In addition, casinos have a reputation for treating their customers well—it is part of the overall experience that keeps people coming back. But it is important to remember that the experience of gambling is not without its negatives, especially when it comes to addiction. Compulsive gambling is a significant problem in many communities, and the losses to local economies caused by this type of gambling can outweigh any gains from the casinos themselves.

In terms of marketing, demographics are useful, but they’re not enough to understand the entire audience. They may be a jaded crowd of aging boomers, but they could also be a group of young women on a girls’ trip celebrating a bachelorette party. Understanding their motivations is key to reaching the right audience with the right message at the right time. For example, it may be a good idea to invest in event strategies to reach younger audiences that include elevated food and entertainment offerings and virtual reality components to floor games.